Why are we afraid of failure?

Curated Ideas from The Master Key System by Charles F. Haanel (Part 1)

GO BY VIDEOREMIX REVIEW – I’LL BE NEEDING A REFUND…OR 2.

What on earth is Go???

Go by VideoRemix is a video creation software that helps you create brilliant eye-catching videos for use in advertising or client-acquisition.  It consists of short video templates that you can incorporate with music and text, using this platform and end up creating something that almost looks like a professional TV commercial.

The target market here are solopreneurs whose bread and butter consists mainly of providing advertising services to small businesses. Therefore, the Go by VideoRemix basic package comes with 21 ad templates pre-created and included for the most common small business clients that this target market might have such as Dental Offices, Bakeries, Auto Mechanic shops, Bars, Restaurants, etc.

However, probably the best thing about the software is the personalization factor. Using the power of Facebook and geo-targeting, the video ad you created has tags in it that will actually address the watcher by name and refer to their actual city or state depending on how you set it up. For example, if I were watching an ad for a storage facility on Facebook, I might see the text say something like “Estelle, are you looking for a secure storage facility in Texas?” And the fields in bold (in this case, name & state) would be tailored to each and every person watching the ad. This is quite a revolutionary way to advertise on social-media, I can definitely see how this would increase click-through rates and probably conversions.

I ‘Ain’t Mad At Them… Well Not Really…

Go by VideoRemix is being sold through JVZoo and an army of not regular affiliates but super-affiliates, I mean the big boys of affiliate marketing who definitely know how to spin a good tale. Before you have found this review, I would not be surprised if you had already come across dozens of “Reviews” written by the usual suspects which include the word “Scam” as click-bait. Only for you to start reading and find that they are providing not even a clear description of what they are asking you to buy, just lots of sensationalism and cliche phrases and testimonials of how much money this person or that person made from using the product they are promoting.

By the way, speaking of testimonials, there is a popular one in particular that references an 11-yr old girl who has allegedly made X amount of dollars using Go by VideoRemix. I’m not saying she did or did not make the money, what I am saying is that in her testimonial video, whoever shot it did not even take the time to make it look right. She is cute and adorable and spunky and obviously reading off a prompter to the left of the camera, you can tell from her eye-line (LOL! Adorable!!) and how she makes very little eye contact. Probably because rather than allow her to speak in a genuine and insightful way about her business is and how she used the software, which could actually have been helpful to potential buyers, they chose to make her say something sales-y like, “If an 11-yr old can do it, what’s stopping you?”

Omg!!! The horror! I was cringing the whole time! Like why would anyone make her say something so self-deprecating? And who’s to say that 11-yr olds don’t know much more than most of us adults do about making money and even life in general? For one thing, they’ve had less time to become tainted and negatively conditioned by society at large. In my opinion, that’s exactly who we should be learning from, not so-called “gurus” who receive adulation for being financially successful while remaining virtually stunted in their own personal growth.

But I digress, so let’s talk Sales Funnels! Yay!!

Come on, as IM’s we all love a good funnel right? Absolutely! It’s all part of the game of being wooed and courted as you move through up-sells or OTO’s as people prefer to call them, sounds a little less about sales-y that way right? …wink wink.

Yes, it was a lot of fun, my credit card got a good work out all the way down that funnel. Each new offer more delightful than the last, the sales copy praising and complimenting me the whole time for being smart enough to “invest in myself” and for seeing the potential of this amazing product and all the great things it could and would do in my business! And I enjoyed every minute of it, I drank it all in like soup. Mmmm yummy!

You see friends, since we now live in the days of “Netflix and chill” when guys no longer see the need for wooing and courting a lady. Therefore, going through a sales funnel is now the next best thing for me, seeing as I unfortunately do not live in a Jane Austen novel. But again, I digress. My apologies, let me get back to the sales funnel.

Aside from the basic product where you can edit and utilize the pre-loaded templates, Go by VideoRemix also comes with 4 delicious up-sells which makes for a total of 5 products altogether. “Five!!???” You say? Why, yes indeed my friend, which made for almost an hour of me being charmed and adored the whole way. Oh yes, and as I mentioned before, I did go through the whole thing. Partially, it was for the wooing but then also by the time I was got to like step 3 of 5, my scientific curiosity began to get the better of me. I couldn’t stop then, this was now about research, I was a science major in college and let me tell you, that programming stays with you. So I simply had to see this experiment to it’s conclusion, to see just how far down the rabbit hole this would lead. I have to tell you that just when it began to seem like it would never end, like I would be sitting here all day reveling in this new romance and depleting my bank account then all of a sudden, I got to step 5…. and it was over… just like that… like a one-minute man (ladies, you know what I’m taking about :)) … there was a Thank You Page and the courtship was finished… the fun was over and we were now a bona-fide married couple. Damn!

By the way here are the up-sells you will encounter, should you be the next one wooed:

Conitnued in Part 2. Click Here 

The starting point of all achievement is desire.

The starting point of all achievement is desire.: The starting point of all achievement is desire.

Heineken | Worlds Apart | #OpenYourWorld

Watch Heineken's new memorable commercial for 2017 here. Fantastic job and as one youtuber said, "Whoever pitched this deserves a big fat raise"!

Heineken Commercial (2016 - 2017) (Television Commercial) @Popisms.com - Connecting Pop Culture

Conscious advertising at it's best. no shade to Pepsi but this was amazing. Good on you Heineken, that's why you are in your own league.

Heineken Commercial (2016 - 2017) (Television Commercial) @Popisms.com - Connecting Pop Culture

Have you seen "An African (Sex and the) City"?

"An African City" is in my opinion, the best thing from Africa to hit youtube since "Keeping It Real With Adeola". It is a youtube series that centers around the life of 5 women who return to Ghana after having spent the majority of their lives living and being educated in the West. These characters in this show are so cha-cha that alma mater names like "Harvard" and "Oxford" are randomly thrown around in conversation. Knowing that there are thousands of young Africans who can lay claim to such accomplishments in reality, can sometimes be a little intimidating but the show was so good that I couldn't wallow in self-pity for too long. 

Each episode is narrated by Nana Yaa. She is the most recent returnee of the group and the central character around which things evolves. The other friends are: Ngozi, Makena, Sade (who are vaguely reminiscent of Charlotte, Miranda and Samantha respectively) and lastly, Zainab. The actresses behind these characters are all highly accomplished thespians and all have impressive resumes. Check out their bios here. 

An African City - Season 1, Episode 1 

(courtesy of youtube.com) 

An African City explores various aspects of being back on the continent from the perspective of these well-educated, foreign-bred women who are also single. Together they navigate first and foremost, the dating world as well as other situations like job-hunting, finding a place to live, deciding whether or not to have a "sugar daddy" and a whole lot more. Although some of them have already become quite accustomed to the way things are done back home, the show still tries to show some of the dilemmas and conflicts that people in this demographic might be facing.

The show is well written but having seen way too many Nollywood "home video" I have to say that the main thing that kept me watching was the great acting! These ladies are completely authentic and very believable and I found myself feeling grateful that they had consented to lending their considerable talents to this project. The episodes are short, averaging about 15 minutes each and I watched the entire first season in one afternoon while getting a mani and pedi. 

All I can say is thank you Nicole Amarteifio (Creator and Writer of An African City) for bringing something so fresh to the screen for our viewing pleasure! Keep up the good work, I can't wait for Season 2!

XOXO,

Starlight.